Employment Type
Full-time
Job Location
Ahmedabad, India
Position title
Digital Marketing Lead
Description

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organization, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs. 

Why RAAPID? 

  • Backed by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential 
  • Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations 
  • Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation 
  • Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance 
  • Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth 
  • Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions 
  • Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.

Position Overview: 

The Digital Marketing Lead owns RAAPID's digital lead-generation engine - turning search, paid media, and content into a qualified pipeline. You will run SEO/AEO/GEO, content-driven PPC, LinkedIn advertising, content distribution, and an in-house content studio, all toward a single goal: drive high-intent inbound leads from RAAPID's priority healthcare buyers. 

This is a hands-on, performance-oriented role for a builder who blends channel expertise, content sense, and a relentless focus on conversion and cost-per-lead. 

Responsibilities

SEO, AEO & GEO - Organic & AI Search: 

  • Own RAAPID's organic search strategy across technical SEO, on-page, and content - growing rankings and qualified organic traffic for risk-adjustment, HCC, RADV, and value-based-care topics. 
  • Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - structure content to win featured snippets, "People Also Ask," and citations in AI search (Google AI Overviews, ChatGPT, Perplexity). 
  • Build and maintain topic clusters, pillar pages, and schema markup that establish RAAPID as the authoritative source in the category. 
  • Monitor algorithm shifts, AI-search trends, and competitor visibility; adjust strategy to protect and grow share of voice. 
  • PPC & Content-Driven Paid Demand Generation: 
  • Plan and run paid search (Google Ads) and content-driven lead-gen campaigns - gated assets, lead magnets, and high-intent keywords - optimized for cost-per-lead and pipeline.
  • Manage budgets, bidding, audiences, and creative testing across channels; continuously improve CAC and conversion. 
  • Build and optimize landing pages, forms, and conversion paths in partnership with Marketing Ops. 

LinkedIn Ads & Paid Social: 

  • Own LinkedIn advertising - sponsored content, thought-leadership/document ads, and lead-gen forms - aligned to ABM target accounts and personas (CFO, CMO, CIO, RA Director). 
  • Run account- and persona-based paid programs that feed sales pipeline; coordinate with Product Marketing on messaging and with Sales on target lists. 

Content Distribution & Syndication: 

  • Build a multi-channel distribution engine - email, syndication, partnerships, organic/paid social, and retargeting - to amplify reach and recycle content for maximum ROI. 
  • Manage content syndication vendors and co-marketing/partner channels to extend qualified reach into target accounts. 

Content Studio: 

  • Run RAAPID's content studio - the production engine for conversion-focused assets (blogs, landing pages, lead magnets, infographics, short-form video) - in collaboration with the existing brand and marcomm team. 
  • Maintain an editorial and production calendar tied to demand goals; ensure every asset is SEO/GEO-optimized and conversion-ready. 
  • Partner with Product Marketing and Brand & MarComm to keep messaging sharp and brand voice consistent. 

Measurement & Optimization: 

  • Own digital funnel metrics - traffic, MQLs, cost-per-lead, conversion rates, and pipeline contribution by channel. 
  • Report performance and run continuous experimentation (A/B tests, channel mix, creative) to improve efficiency and lead quality. 
Qualifications
  • 6+ years in digital/performance marketing or demand generation at a B2B SaaS or enterprise software company, with ownership of a lead or pipeline number. 
  • Hands-on expertise in SEO plus emerging AEO/GEO (AI-search optimization), and paid search / PPC. 
  • Proven experience running LinkedIn Ads and paid social for B2B lead generation. 
  • Strong grasp of content-driven demand generation, landing-page/CRO, and marketing analytics (GA4, Search Console, ad platforms). 
  • Experience managing content production (in-house or agency/freelance) and multi-channel distribution. 

Preferred Qualifications: 

  • Experience marketing in healthcare, risk adjustment, or value-based care. 
  • Familiarity with marketing automation/CRM (Marketo/HubSpot, Salesforce) and ABM platforms (e.g., 6sense). 
  • Experience with AI tools for content production, optimization, and campaign workflows.

Technical Skills: 

  • SEO/GEO tooling (e.g., Ahrefs / Semrush, Google Search Console, schema), and GA4. 
  • Google Ads and LinkedIn Campaign Manager; paid social and retargeting platforms.
  • CMS, landing-page builders, and marketing automation / CRM. 
Job Benefits
  •  Competitive compensation package with performance-based incentives. 
  • Opportunity to shape the future of a high-growth AI company and work closely with executive leadership. 
  • Collaborative and innovative work environment within a Great Place to Work-certified culture. 
  • Comprehensive health insurance and professional development opportunities.