RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organizations, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.
Position Overview
We are seeking a high-energy, results-oriented Business Development Manager/ Head of Outbound Demand Generation to architect, build, and lead our proactive outreach engine. This role is pivotal in driving RAAPID’s pipeline by managing outbound demand generation. You will be responsible to build this motion of a high-performing team to penetrate the U.S. healthcare market and secure a high-quality pipeline for our AI solutions.
- Account based Outbound Strategy: Design and execute a multi-channel outbound strategy (account research, signal based outreach, calling, email, LinkedIn) to engage C-level executives and decision-makers at target healthcare organizations.
- Team Building & Leadership: Recruit, hire, train, and manage a team of outbound specialists, fostering a culture of accountability, persistence, and continuous improvement.
- Conference & Event Execution: Lead the strategy for industry conferences, ensuring maximum ROI through pre-event outreach, on-site engagement, and rigorous post-event follow-up.
- Performance Metrics: Establish and monitor KPIs for the outbound team, including daily activity goals, lead quality, and conversion rates to qualified opportunities.
- AI Integration: Leverage Agentic AI and automation tools to enhance outreach personalization, automate routine activities, and improve lead scoring outcomes.
- Sales & Marketing Alignment: Collaborate closely with Marketing and Sales leadership to ensure messaging consistency and a seamless lead handoff process.
- Content Utilization: Partner with the marketing team to utilize whitepapers, case studies, and webinars as "hooks" for outbound campaigns.
- 8+ years of experience in outbound demand generation, sales development, or proactive marketing roles within the B2B technology or healthcare sector.
- Proven track record of building and scaling outbound teams from the ground up, preferably in a global model (India-based teams supporting U.S. markets).
- Expertise in managing high-volume outbound calling operations and multi-touch digital outreach sequences.
- Demonstrated success in generating high-quality pipelines for complex, high-value enterprise software solutions.
- Exceptional English communication skills (written and verbal) with the ability to coach teams on engaging U.S. C-suite executives.
- Master’s degree in Business, Marketing, or a related field.
- Experience managing end-to-end logistics and outreach for major industry trade shows and conferences.
Preferred Qualifications
- Deep knowledge of the U.S. healthcare ecosystem, specifically value-based care and risk adjustment.
Technical Skills
- Expert proficiency in CRM platforms (e.g., Salesforce) and Engagement tools (e.g., Outreach, Salesloft, or Apollo).
- Experience with Marketing Automation (Marketo, Pardot) and Sales Intelligence tools.
- Strong command of data analytics to track and report on outreach performance
Core Competencies
- Outbound Pipeline Generation
- Team Building and Mentorship
- Strategic Outreach Planning
- Resilience and Results-Orientation
- Cross-functional Collaboration
- Competitive compensation package.
- Opportunity to shape the future of a high-growth AI company.
- Executive leadership exposure and professional growth.
- Collaborative and innovative work environment.
The ideal candidate is a results-oriented leader with an entrepreneurial spirit, capable of balancing high-level strategy with hands-on execution. They are passionate about leveraging disruptive technology to solve major healthcare challenges and thrive in a fast-paced, innovative environment.