RAAPID is a healthcare technology company on a mission to bring defensible, clinically accurate coding to risk adjustment. Headquartered in Louisville, Kentucky and built on 15+ years of healthcare and AI legacy, our neuro-symbolic AI–powered platform helps health plans and providers optimize revenue, ensure compliance, and reduce administrative costs across value-based care.
RAAPID is backed by a strategic “Industry Trifecta” of Series A investors — M12 (Microsoft’s Venture Fund), UPMC Enterprises, and Healthworx (the investment arm of CareFirst, Inc.) — uniting technology, provider, and payer validation behind defensible risk adjustment. Recognized by Modern Healthcare as a 2025 Best in Business Healthcare IT honoree and named to the 2026 KLAS Emerging Company Spotlight, RAAPID is HITRUST certified, SOC 2 compliant, and deployed on Microsoft Azure.
Position Overview
We are seeking a strategic and visionary Product Marketing Leader. This role is critical in defining the market positioning, messaging, and go-to-market (GTM) execution for RAAPID’s AI-powered healthcare solutions. You will be the bridge between Product, Sales, and Marketing, ensuring our value proposition resonates with senior decision-makers in the U.S. healthcare ecosystem. You will lead the creation of high-impact content and sales enablement tools that drive sales funnel growth and market leadership.
Why RAAPID?
- Backed by an Industry Trifecta: Series A funding from M12 (Microsoft’s Venture Fund), UPMC Enterprises, and Healthworx (CareFirst’s investment arm) — uniting technology, provider, and payer backing.
- Industry Pioneer: Leveraging state-of-the-art neuro-symbolic AI — combining machine learning with knowledge graphs and clinical reasoning — to transform healthcare operations.
- Strong Foundation: Built on four key pillars — Trust, Technical Competence, Stability, and Technical Innovation.
- Recognition: Modern Healthcare 2025 Best in Business Healthcare IT honoree and 2026 KLAS Emerging Company Spotlight; HITRUST certified and SOC 2 compliant.
- Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth.
- Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions.
- Global Presence: Headquartered in Louisville, Kentucky, with a robust team across the US and India.
- GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.
- Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.
- Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.
- Content Strategy: Oversee the creation of high-value “hooks” — including whitepapers, case studies, and webinars — to fuel outbound demand generation and event ROI.
- Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep RAAPID at the forefront of the industry.
- Customer Marketing: Work with Customer Success teams to build and drive customer stories, outcome/value frameworks, and customer co-marketing programs.
- Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.
Experience: 8–12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.
- Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.
- Education: Master’s degree in Business, Marketing, or a related field.
- Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives.
- Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.
Preferred Qualifications
- Experience working with AI/ML-based products and a strong understanding of “Agentic AI” applications in healthcare.
- Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts.
Technical Skills
- Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).
- Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, HubSpot, SFDC, ZoomInfo).
- Strong command of data analytics to measure campaign impact and pipeline influence.
Core Competencies
- Strategic GTM planning and execution.
- Advanced messaging and storytelling.
- Cross-functional team leadership and mentorship.
- Market research and competitive positioning.
Values & Leadership Expectations
At RAAPID, we are building a high-performance, customer-focused, and innovation-driven culture. We look for leaders who strongly align with our core values:
- Integrity – Demonstrates honesty, accountability, and ethical decision-making in every interaction.
- Employee Centricity – Values collaboration, respect, and team growth while fostering an inclusive work environment.
- Can-Do Attitude – Brings ownership, agility, and a solution-oriented mindset to challenging situations.
- Converting Challenges into Opportunities – Thrives in ambiguity and proactively transforms business challenges into scalable outcomes.
- Customer Centricity – Keeps customer success, value realization, and long-term partnerships at the center of decision-making.
- Innovation Mindset – Continuously seeks better ways of solving healthcare problems through technology, data, and creative thinking.
- Competitive compensation package with performance-based incentives.
- Opportunity to shape the future of a high-growth AI company and work closely with executive leadership.
- Collaborative and innovative work environment within a Great Place to Work–certified culture.
- Comprehensive health insurance and professional development opportunities.
The ideal candidate is a results-oriented person with an entrepreneurial spirit, capable of balancing high-level strategy with hands-on execution. They are passionate about leveraging disruptive technology to solve major healthcare challenges and thrive in a fast-paced, innovative environment.